MTV’s “Sex is no accident“ campaign was a public service announcement (PSA) campaign that aired in the United States from 1990 to 1994. The campaign was created to promote safe sex and responsible decision-making among young people.
The campaign featured a variety of PSAs, each with a different message about safe sex. Some of the PSAs featured celebrities, such as Marky Mark and Shannen Doherty, talking about their own experiences with safe sex. Other PSAs featured real-life stories of people who had contracted sexually transmitted diseases (STDs).
The “Sex is no accident” campaign was one of the most successful public health campaigns of its time. It is estimated that the campaign helped to reduce the number of unplanned pregnancies and STDs among young people by as much as 20%.
Messages of the Ad Campaign, PSAs:
Here are some of the key messages of the campaign:
- Sex is a choice, not an accident.
- There are consequences to unprotected sex.
- You can prevent pregnancy and STDs by using birth control and condoms.
- It’s okay to say no to sex.
- You can talk to your parents or a trusted adult about sex.
The “Sex is no accident” campaign was a groundbreaking effort to promote safe sex and responsible decision-making among young people. The campaign’s success helped to change the way that young people talk about sex and made it more likely that they would make safe choices.
Sex Is No Accident Comic Book Ads:
They also published several comic book-style ads in magazines including these:
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