First-ever commercial for McDonalds: If you’re looking for a way to scare your kids straight into eating healthy, this original McDonalds commercial might help. Apparently, that’s the first Ronald McDonald, although he looks more like a clown that has crawled out of a dumpster in my nightmares!
Behold the first ever McDonalds commercial to air on TV:
First McDonalds Commercial on TV (1963)
Narrator: Introducing the world’s newest, silliest, and hamburger-eatingest clown, Ronald McDonald! Now, where is that clown? Oh, Ronald… Ronald…”
Ronald McDonald: Here I am kids! (Ahhhhhh!!!) Hey, isn’t watching TV fun? Especially when you got delicious McDonald’s hamburgers!
Narrator: Ronald, you can’t be on TV and watch it at the same time! Now come on and meet the boys and girls!”
Ronald McDonald: Oh, we’ve already met. I know we’re going to be friends, too, ’cause I like to do everythinig boys and girls like to do, especially when it comes to eating those delicious McDonalds hamburgers. A magic tray here keeps me well-supplied, McDonalds hamburgers, fries, and milk shakes. Watch for me on TV, we’ll have lots of fun! (Squeek! Squeek!)
Jingle: He’s Ronald McDonald, the hamburger-happy clown… a McDonalds drive-in restaurant, is his favorite place in town!
*Where is he eating those hamburgers? Is that a child’s bedroom?
So Creepy… Hey, That’s Willard Scott!
Yes, the creepy clown is none other than Willard Scott who was asked to come up with a character similar to Bozo the Clown, whose show had just gone off the air. Willard would later become famous as the weatherman for NBC’s Today Show, although McDonalds never credited him with originating the character of Ronald McDonald.
If you’re over 40, you might remember that Willard would always wish really old people (100+ years old) a “Happy Birthday” after his weather report, sponsored by Smuckers.
Anyway, you wouldn’t have guessed from the first commercial, but McDonalds would go on to become a $130 billion-dollar company, selling over 300 billion burgers! (And Weight Watchers would become a billion-dollar company just trying to take them off your body!)
Hmmm… That means that if original clown, Willard Scott, could have gotten a royalty of just a penny per burger sold for creating Ronald McDonald, the company would now owe him over 3 billion dollars. Now, that’s scary!