Is Noom Free? (Nope!) How the “Free Trial” Really Works • 2019

noom logo

Noom free trial: As people give up on “dieting” and focus more on “wellness”, a handful of app-based weight loss apps have sprung up to challenge heavyweights like WW. One of the most popular apps is Noom, which has been called Weight Watchers for Millennials.”

Noom (review) has surged in popularity because it offers structure, motivation, and accountability by focusing both on the physical and psychological components of weight loss plus a personal coach who guides you on your weight loss journey.

However, unlike some of the weight loss apps out there, Noom is not free. Even so, the good news is that you can try Noom for a trial period before being billed. To do so, just complete their free 30-second evaluation which concludes with a 14-day trial offer for $1 below. Even though the trial isn’t free, you can easily avoid the $1 cost. Here’s how: (*Noom en espanol aquí)

Is Noom Free?
14 Day Trial for $1

noom banner

Is Noom Free?

No, Noom is not free. While the app initially offered a free version, that is no longer an option. However, you can try Noom for a 14 day trial period. If you choose to continue after the trial, you will be billed $129 for your first 4 months.

Why isn’t Noom free anymore? Since its introduction in 2008 the program has evolved greatly and now includes dynamic features and resources including a coaching component that provides significant personal attention and support.

Noom believes that the coaching component is crucial for success and distinguishes their program from free apps like “Lose It!” and MyFitnessPal which are more of a DIY approach to weight loss.

Noom has chosen to no longer offer a free version of their app in order to offer a superior product, and to pay their many human employees.

Tip: While Noom is not free, you can try it for $1 for 14 days with their trial offer. Here’s how the “not-free trial” works:


How the Noom 14-Day Trial Works:

When you visit noom.com, you can get started with a 60-second online evaluation that to help Noom learn more about you and your goals:

noom free trial
Check out the Noom 14-day trial for $1!

Besides predictable questions about weight, height, gender, age, and goal weight, you’ll also be asked a number of questions about your lifestyle, personality, eating habits, health history, and daily activity level.

Noom then asks if you have any health issues, and surprisingly asks you what type of area you live in, (city, suburbs, or country) as they believe that even factors like your environment are important in wellness and weight loss.

At the conclusion of the evaluation, Noom displays an overview of their plan to meet your goals:

start noom trial

If you choose to continue, you will then be offered a 14 day trial for the price that you choose:

Um, I think I’ll choose to pay $1, instead of $10, thank you!

So, to continue and join Noom right away, you’ll need to enter your billing information. I’m not sure what kind of person chooses to pay more, so let’s assume you pick the , “$1” option.

The $1 free trial allows you to experience all of the features of Noom with the option to cancel within 14 days before being billed.

noom free trial cost

Know that if you don’t cancel within the first 14 days, your credit card will be charged for the first 4 months of membership ($129) starting on that day, and billed again for the same amount every two months.

Noom is app-based, so when you continue to start the trial, they will send you an email with a link to download the app and get started. Be sure to open this email on your phone, as the link directs you to the app store.

By the way, Noom doesn’t call It a “free trial” offer. Presumably this is because they hope that you take joining seriously and begin the program with the intent of continuing for long-term, sustainable wight loss. (I assume the $1 fee also discourages robots from joining?)


Well, whatever! The good news is that you try Noom for a fraction of the cost of a cup of coffee. If you’re interested, you can get started below:

noom banner

Is There a Free Version of Noom?

There is no longer an option for a Noom free version. While the app initially offered a free option, Noom seems to have realized that their program would be incomplete without all of the important features including personal coaching and goal specialists.

Unlike robots and algorithms, skilled workers need to be paid, and that’s costly. In their commitment to humans, Noom recently hired their 1000th employee!


Free Trial on Facebook?

noom free trial code

It might be worth checking Facebook for a Noom free trial offer. It seems like it’s been a long time since they have offered one, but if they do again, we’ll let you know.


How to Cancel the 14-Day Free Trial

Not loving Noom? It’s ok. Just notify your personal coach within the 14-day trial period to cancel your membership.

Know that while most Noom reviews are positive, there are a number of complaints stating that cancelling your membership is not as easy as it should be. If you do wish to cancel, I recommend doing so with at least a full day left in the free trial to avoid being unexpectedly billed.

Here’s how to cancel the Noom trial from your iPhone.

Related Posts