If you’ve spent any time on social media or watching TV lately, you’ve probably seen the ads for Noom. It’s the psychology-based weight loss app that promises to help you unlearn your bad habits rather than just telling you to eat more kale.
But while the ads are everywhere, the actual pricing can feel a little mysterious. Because Noom uses a “personalized” quiz to determine your plan, it’s not always clear what you’re going to pay until you’ve already invested ten minutes answering questions about your sleep habits.
If you’re wondering, “How much does Noom cost in 2026?” you’re in the right place. Let’s pull back the curtain on the pricing for Noom Weight and the newer Noom Med.
Cost: Noom Weight | Noom Med | Worth it?
Noom Weight Pricing:
So, how much is Noom? Noom Weight is the classic version of the app, including daily lessons, a color-coded food logger, recipes, and habit tracking.
The most important thing to know is that Noom is much cheaper if you commit to a longer-term plan. If you pay month-to-month, it’s quite expensive. If you pay for 6 months upfront, the price drops significantly. But, are you willing to make a longer commitment?
Here’s the latest Noom pricing plus the average monthly cost:
- Monthly billing: $70 per month
- 2-month plan: $129 ($64.50/mo.)
- 3-month plan: $159 ($53/mo.)
- 4-month plan: $169 ($42.25/mo.)
- 5-month plan: $174 ($34.80/mo.)
- 6-month plan: $179 ($29.83/mo.)
- 7-month plan: $184 ($26.29/mo.)
- 8-month plan: $189 ($23.63/mo.)
- 9-month plan: $195 ($21.67/mo.)
- 10-month plan: $199 ($19.90/mo.)
- 11-month plan: $205 ($18.64/mo.)
- 12-month plan (Annual billing) $209 ($17.50/mo.)
Tip: All plans auto-renew at the same rate unless you cancel before the end of the billing cycle (source)
These prices give you full access to Noom’s features: daily psychology-based lessons (5-10 minutes each), personalized coaching, food and exercise tracking, and a supportive community. Add-ons like GLP-1 medication support (starting at $149) or the Noom Success Kit may cost extra.
Let’s talk about how to get the best deal when you join Noom.
Noom Med Pricing:
Noom has expanded heavily into Noom Med, which connects users with clinicians who can prescribe weight-loss medications like compounded GLP-1s or brand-name options (like Zepbound® or Wegovy®).
These plans are more expensive because they include medical consultations and, in some cases, the medication itself. Here’s an overview of the latest pricing for Noom Med:
- Telehealth Only ($69–$99/mo): This covers the clinical consults and the Noom app. You use your own insurance to pay for the medication at the pharmacy.
- The “Pill Plan” (~$99/mo): Includes the Noom app and oral medications like Metformin.
- Microdose GLP-1 (~$199/mo): Includes the app and a lower-dose compounded GLP-1 medication.
- Full-Dose GLP-1 (~$279/mo): This is the “all-in” Med plan. It includes the behavioral app and the full-strength compounded medication delivered to your door.
See if you’re eligible for Noom Med and check today’s pricing at noom.com/clinical
Is Noom Worth the Money?
The value of any diet or wellness plan is relative to the user. In other words, there is no guarantee that you will be happy with Noom, meet your weight loss goals, and conclude that it is a great investment.
To determine whether Noom is worth it, let’s look at what you get for your money compared to a free alternative:
- Personalized Daily Lessons: 5-10 minute lessons rooted in cognitive behavioral therapy (CBT) to help you understand your eating habits and build healthier ones.
- Food and Exercise Tracking: Log meals (from a 3M+ food database) with a color-coded system (green, yellow, orange), track steps, and sync with devices like Apple Watch or Fitbit.
- Personal Coaching: 24/7 messaging with a Noom Guide for personalized support, plus group coaching for extra motivation.
- Supportive Community: Join groups to connect with other Noom users, share tips, and find motivation and accountability.
- Additional Tools: Recipes, meal planning, on-demand workouts, and habit tracking via the Noom Vibe app.
Noom is worth it for many users because the app-based program offers a science-backed, personalized approach to weight loss that goes beyond fad diets. Studies show Noom users lose an average of 1-2 pounds per week, with 78% keeping the weight off after a year. The daily lessons help you change your mindset, while coaching keeps you accountable for sustainable results.
Noom is not worth it if you hate logging food every day, want a strict or prepared meal plan (like Nutrisystem), or if you’re on a tight budget and don’t want another $40 monthly fee.
At an average cost of about $40 per month, it’s comparable to a gym membership but with more personal support and accountability. Reddit users on r/Noom often rave about the community and lessons, though some note the cost can feel steep if you don’t engage fully. However, if you’re committed, Noom offers a lot of value!
Tip: It’s hard to reach a wellness goal by yourself, and studies suggest that weight loss increases with the help of a human coach.
Because everyone is different, maybe the better question is, is Noom worth it to you?
In Conclusion:
Noom can be a great investment if you’re ready to commit to its psychology-driven program. You get daily lessons, coaching, tracking, and community support every month at a competitive price.
I’m not the kind of person who is motivated to jog every day and do push-ups, and I think of the cost of Noom as being similar to investing in a gym membership. I benefit from support, structure, and motivation when trying to reach a goal, and I’d rather pay more for something that is of greater value than get something worthless for free or at a cheaper price.
Want to see if it’s worth it for you? Grab a promo code and get started with the 14-day trial at noom.com. Have thoughts on the cost or value of Noom? Let us know in the comments!
Thanks for stopping by Pretty Sweet!