vistaprint direct mail

VistaPrint Direct Mail: How Postcard Mailing Works + Cost

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Ever since Google and Facebook came along a lot of small businesses stopped using direct mail in their advertising. What your competition is overlooking might just be a great opportunity for you!

VistaPrint’s direct mail and postcard mailing services are designed to simplify the process of creating and sending custom postcards to your targeted audience. Here’s a look at how printing and sending postcards works with VistaPrint plus some tips and answers to frequently asked questions to help you get the most out of your order.

VistaPrint direct mail: Mailing services | Mailing lists | Cost | Tips | FAQs | Coupons

Best Coupons for VistaPrint Direct Mail:

Are you a new VistaPrint customer? If so, we have a great code for up to 25% off your postcards and mailing services order. There are also weekly specials posted here that might include postcards and direct mail, and we list today’s best deals on this page.

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New Customers: 25% Off
2. Plus get free shipping on qualifying $100+ orders. Great discount for...Show More
2. Plus get free shipping on qualifying $100+ orders. Great discount for your first order from a new account. Get promo code now: Show Less
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On-Site Deals + Coupons
1. Sale: up to 50% off or free shipping on business cards, postcards...Show More
1. Sale: up to 50% off or free shipping on business cards, postcards, canvas, and more. View deals: Show Less

If you’ve never used VistaPrint for direct mail before, you can learn more on their website or continue reading our review.

How VistaPrint Postcard Mailing Services Work

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1. Designing Your Postcards:

First, you’ll need to design your postcard. VistaPrint offers an array of customizable templates for various occasions, such as business promotions, special events, holidays, or personal announcements. You can either choose a pre-designed template or start from scratch. The online design tool is user-friendly, allowing you to upload images, add text, and adjust the layout to suit your needs. For those who prefer a hands-off approach, VistaPrint also offers professional design services.

2. Printing Your Postcards:

Once your design is finalized, you can select the type of paper and finish for your postcards. Options typically include standard or premium paper, with finishes like matte, glossy, or uncoated. VistaPrint’s high-quality printing ensures your postcards look professional and eye-catching.

3. Postcard Mailing Services:

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This is where VistaPrint really shines. They offer comprehensive mailing services, meaning they’ll handle the entire process of sending out your postcards. Here’s how it works:

  • Mailing List Upload: You can upload your own mailing list if you have one. The list should include the names and addresses of your recipients. VistaPrint accepts lists in various formats, making it easy to use your existing data.
  • List Purchase: If you don’t have a mailing list, VistaPrint provides the option to purchase one. You can target specific demographics, such as location, age, income, and interests. This ensures your postcards reach the right audience.
  • Address Verification: VistaPrint verifies and corrects addresses to ensure accuracy, reducing the risk of returned mail.
  • Postage and Delivery: Licking 200 stamps is bad for your health! VistaPrint handles the postage and delivery, so you don’t have to worry about buying stamps or visiting the post office. Postcards are sent via bulk mail, which can be more cost-effective for large mailings.

Mailing List Options

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All of those postcards need to find mailboxes, and you’ll have two options for how to make that happen:

  1. Upload Your List: If you already have a list of contacts, you can upload it directly to VistaPrint’s platform. Make sure your list is up-to-date to avoid sending postcards to incorrect addresses.
  2. Purchase a List: For those without a mailing list of their own, VistaPrint offers targeted mailing lists. You can specify your audience based on various criteria, such as geographic location, demographic details, and purchasing behavior. This option is particularly useful for businesses looking to reach new customers.

Thought: A huge percentage of clicks from pay-per-click campaigns are fake, but that’s not the case with postcards which are more likely to be seen by targeted potential customers

VistaPrint Direct Mail Cost:

vistaprint direct mail cost

How much does VistaPrint’s postcard mailing service cost? The price for direct mail includes the total cost of postcards, mailing services, mailing list service, and USPS postage.

A rough estimate for the total cost is between $0.65 and $1 per mailed postcard but the cost depends on several factors, including:

  • Quantity of postcards
  • Postcard size
  • Paper type, thickness, and finish
  • Whether you purchase a mailing list

The larger the quantity of postcards you send the lower the average price per recipient. For example, printing and mailing 50 4×6 postcards costs about $1 each while sending the same postcards to 500 people drops the price to $0.65 each. View pricing at

Tips for Using VistaPrint’s Postcard Mailing Services:

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  • Clear and Compelling Design: Make sure your postcard design is clear and eye-catching. Use bold headlines, high-quality images, and a strong call-to-action. Keep the message concise and focused.
  • Proofread Your Design: Before finalizing your postcard, double-check for any spelling or grammatical errors. A polished, error-free design enhances your credibility.
  • Target Your Audience: If purchasing a mailing list, take advantage of the demographic targeting options to reach the most relevant audience for your message.
  • Timing: Consider the timing of your mailing. Sending postcards around holidays, sales events, or special promotions can increase their impact.
  • Track Your Results: Include a way to track the success of your postcard campaign, such as a unique coupon code, a special offer, free samples, or a dedicated landing page URL. Adding a QR code an help direct people to a trackable webpage

Direct Mailing FAQs

vistaprint mailing list template

Q: How long does it take for my postcards to be delivered? A: Delivery times can vary, but typically, once your postcards are printed and mailed, they can take anywhere from a few days to a couple of weeks to reach recipients, depending on the mailing method and destination.

Q: Can I see a proof of my postcard before it’s printed? A: Yes, VistaPrint provides digital PDF proofs for you to review before finalizing your order. This helps ensure that your design looks exactly how you want it.

Q: What if I need help with my design? A: VistaPrint offers design assistance if you need help creating your postcard. You can work with their professional designers to create a custom design that meets your needs.

Q: Are there any restrictions on what I can send? A: Yes, there are certain restrictions on the content that can be mailed. VistaPrint follows postal regulations, so materials deemed inappropriate or offensive will not be printed or mailed.

Final Thoughts

Years ago everyone turned their attention to online ads and banners but offline advertising can be more effective. It’s not as sexy as some high-tech advertising, but VistaPrint’s postcard mailing services are a great way to reach out to your audience or potential new customers with minimal hassle.

Whether you’re promoting a business, announcing an event, or simply staying in touch with friends and family, VistaPrint direct mail provides a streamlined and professional solution. By leveraging their design tools, printing options, and mailing services, you can ensure your postcards are effective and impactful. To learn more about VistaPrint direct mail and decide whether VistaPrint is the best company to handle your campaign, visit

Happy direct mailing, and thanks for stopping by!