If you’ve ever thought about sending postcards to promote your business, but got stuck at “Where do I even start?”, you’re not alone.
That’s exactly where the VistaPrint postcard mailing service comes in. Instead of juggling design, printing, address lists, and postage, you can handle everything in one place.
But how does their mailing service actually work, and what does it cost, and is there a coupon? Let’s break it down.
VistaPrint postcard mailing: Coupon | How it works | Cost | Worth it? | FAQs
VistaPrint Mailing Service Coupon
The best coupon for VistaPrint mailing services can usually be found on their on-site deals page here, including 20% off your first order. Coupons change frequently, so we post all of their coupons and promo codes on this page, which is updated daily.
*Note that any discounts do not apply to service and postage fees.
What Is the VistaPrint Mailing Service?
The VistaPrint mailing service is an all-in-one solution that lets you design, print, and send postcards without leaving the platform. What used to require multiple vendors including designers, printers, and mailing services, is now streamlined into a single workflow.
For small business owners, that simplicity is the real value. You can launch a direct mail campaign without needing prior experience or specialized tools.
How VistaPrint Postcard Mailing Works
The process is straightforward, even if you’ve never used direct mail before.
1. Design Your Postcard
VistaPrint offers a range of templates you can customize with your branding, images, and messaging. You can also upload your own design if you already have one.
The editor is beginner-friendly, so most users can create a professional-looking postcard in just a few minutes.
2. Choose Your Mailing List
This is where the VistaPrint mailing service becomes a true marketing tool, not just a printing service.
You can:
- Upload your own customer or lead list
- Use VistaPrint’s targeting tools to reach new audiences
Their targeting options allow you to filter by location and certain demographics, which can help you reach the right type of customer instead of sending postcards blindly.
3. Print and Mail
Once your design and mailing list are set, VistaPrint takes care of the rest. That includes printing your postcards, addressing them, applying postage, and sending them out.
You don’t need to manage stamps, formatting, or logistics, as the entire fulfillment process is handled for you.
That might not save money compared to DIY mailing, but it should save you a lot of time!
How Much Does VistaPrint Postcard Mailing Cost?
Pricing for the VistaPrint mailing service depends on a few factors, including how many postcards you send, the size and finish you choose, and whether you use your own mailing list or purchase targeted contacts.
In general, most campaigns fall into this range:
- $0.65 to $1.00 per postcard, including printing and mailing
- Larger orders significantly reduce the cost per piece
For example, a campaign of 500 postcards might cost around $350–$400.
Note that the cost of mailing a few postcards yourself starts at $0.61 each for postage, but VistaPrint mailing service gets lower, bulk rates. (source)
Tip: The biggest cost variables are postcard quantity and size. Higher-volume campaigns bring the per-unit cost down, while larger postcards (including 5×7) cost more to mail than standard 4.2 x 5.5 or 4×6 size. View pricing here.
Are the VistaPrint Mailing Services Worth It?
For many small businesses, the answer is yes, especially if you value convenience and speed.
The biggest advantage of the VistaPrint mailing service is that it removes friction. Instead of coordinating multiple vendors, you can launch a campaign from start to finish in one place.
That said, it’s not the cheapest possible option. Businesses willing to manage printing and mailing themselves may save money, but at the cost of time and complexity.
Postcard Mailing Service vs Doing It Yourself
You can absolutely handle postcard marketing on your own, but it’s more involved than most people expect.
A DIY direct mailing approach usually includes:
- Designing or hiring someone to design your postcard
- Finding a printer
- Formatting and verifying mailing hundreds of addresses
- Purchasing and applying postage
That’s a lot of moving parts. The VistaPrint mailing service simplifies all of this into a single, streamlined process, which is why it appeals to busy business owners.
When Postcard Marketing Works Best
Even with the internet, AI, and robots, old-fashioned postcards remain a surprisingly effective marketing strategy, especially for certain types of businesses.
When’s the last time you bought something through an email or online banner? It’s probably been a while. Because physical mail is less crowded than email, it often stands out more.
Postcard mailing tends to work best for:
- Local businesses like real estate, home services, and gyms
- Limited-time promotions or special offers
- Brand awareness campaigns in specific geographic areas
Used correctly, postcards can still be a powerful and underutilized marketing channel.
Tip: You can request a free sample kit that includes postcards and business cards on this page at vistaprint.com.
FAQs About VistaPrint Mailing Service
You design a postcard, choose or upload a mailing list, and VistaPrint handles printing, addressing, postage, and delivery.
Costs typically range from about $0.50 to $1.00 per postcard, depending on quantity, design, and postage.
Yes. You can upload your own list or use VistaPrint’s targeting tools to reach customers based on location and demographics.
Have you used VistaPrint postcard mailing services? If so, let us know how it went by leaving a comment below: