When you run a jewelry business, branding and presentation are everything. The moment a customer lays eyes on your packaging, they are already making assumptions about the quality of your work. That’s why custom earring cards are a total game-changer. They elevate your handmade pieces from “craft fair hobby” to “boutique brand.”
If you are considering placing an order for earring cards at VistaPrint, you are in the right place. While VistaPrint offers dedicated jewelry tags, many creative entrepreneurs actually use their highly customizable Standard Business Cards or Square Business Cards as DIY earring displays. You can view all of your options here at vistaprint.com.
Here is exactly how the process works, along with some of the best ways to maximize your cards to build your brand.
*You can find all of today’s featured VistaPrint coupons here!
How Designing VistaPrint Earring Cards Works
Designing your earring cards on VistaPrint is surprisingly straightforward, even if you don’t have a background in graphic design.
1. Choose Your Shape and Size
The first step is deciding on the earring card layout. Standard business cards (3.5″ x 2″) work beautifully for long, dangling earrings. Square business cards (2.5″ x 2.5″) offer a modern, high-end look that is perfect for studs, hoops, or medium-sized drops.
2. Pick the Right Paper Stock
Don’t skimp on the thickness! Heavy earrings will bend flimsy paper, making your display look sloppy. People who see flimsy earring cards will infer that your earring are cheap, too!
- Premium Matte: A classic, smooth finish with zero glare. It’s the easiest to write on if you like to hand-sign your pieces.
- Linen: Adds a rich, woven texture that makes your jewelry feel incredibly high-end.
- Kraft: Perfect if your brand has a rustic, eco-friendly, or bohemian vibe. View all at vistaprint.com
3. Leave Room for Your Earrings!
When using the VistaPrint online design tool, it is incredibly important to leave plenty of blank “negative space” in the middle or upper-third of the card. This is where your earrings will actually sit. Keep your logo, website, and social handles near the bottom margins so they aren’t covered up by your products.
4. Prepping the Earring Cards at Home
VistaPrint will print and ship your cards flat, so to turn them into actual earring holders, you just need a couple of inexpensive tools:
- An earring card punch: You can find these online for a few dollars. They punch tiny, clean holes or specialized slits perfectly spaced for studs or wires.
- A safety pin or thumbtack: If you are just starting out and want to keep costs low, a thick needle or tack works perfectly fine for punching holes manually.
By the way, if you are looking for other cool custom products from VistaPrint, check out their playing cards here! If you advertise via direct mail, they have mailing services, too.
Here’s an inspiring tutorial for how to design and make your own earring display cards at VistaPrint and other custom printers.
Earring Display Cards Tutorial
OK, great, right!? Now, here are some ideas for using your earring display cards.
4 VistaPrint Earring Card Design Ideas for Entrepreneurs
Your VistaPrint earring cards shouldn’t just hold your jewelry; they should market your business. Here are a few creative ways to stand out with your VistaPrint earring cards.
1. The Double-Sided Secret
Don’t leave the back of your earring cards blank. While the front features your gorgeous logo and holds the earrings, use the back to print a brief “Thank You!” note, jewelry care instructions (like “Remove before swimming”), or a special discount code for their next online purchase. This turns a simple piece of packaging into a powerful customer retention tool.
2. The “All-in-One” Display Card
If you sell matching sets, design your cards to be multi-functional. By using a standard vertical business card layout, you can punch two holes at the top for a pair of studs, and cut two small diagonal slits on the sides to wrap a matching necklace chain around the back.
3. Incorporate Social Proof & QR Codes
Make it as easy as possible for happy customers to find you online. Use VistaPrint’s tool to generate a small QR code and place it at the bottom or back of the earring card design. When scanned, it can take customers directly to your Instagram page or your Etsy shop reviews. You can even print a fun call-to-action like: “Love your new look? Tag us @YourBrandName to be featured!”
4. Minimalist Color Blocking
Let your jewelry be the star of the show. If your earrings are vibrant and colorful (like polymer clay or beaded fringe), choose a solid, neutral background color for your earring card, like cream, soft terracotta, or sage green. If your jewelry is mostly gold or silver, dark charcoal or deep navy cardstock will make the metal colors pop visually on a display table.
5. Pro-Tips for Market Displays
If you sell at local markets or pop-up shops, branding and consistency are key. Using uniform earring cards from VistaPrint makes your entire inventory look cohesive, organized, and professional.
Display Tip: If your cards keep tipping over on your market tables, use small wooden block stands with a thin groove cut out of the top. Your VistaPrint cards will slide right in and stand perfectly upright, creating a gorgeous tiered display that catches the eyes of passing shoppers.
Investing in high-quality packaging tells your customers that you care about the details. By taking advantage of VistaPrint’s affordable bulk printing, you can create custom earring business cards that protect your pieces, share your story, and keep customers coming back for more.
Thanks for stopping by Pretty Sweet!