Noom (promo codes here) has become one of the most talked-about weight loss programs in recent years because it approaches healthy eating a little differently than traditional diets. In fact, it’s been called, “WeightWatchers for millenials,” and instead of focusing only on calories or strict meal plans, Noom leans heavily into psychology and behavior change. The idea is to help people better understand their habits, cravings, and decision-making around food so weight loss feels more sustainable instead of temporary.

The program works through a mobile app where users log meals, track weight, and complete short daily lessons focused on nutrition, motivation, and mindset. Foods are organized into color categories to help encourage balanced eating without completely banning favorite foods. Depending on the subscription plan, users may also get access to coaches, support groups, fitness tracking tools, and The Noom Med plan focused on GLP-1 medications or wellness support.

For many people, the biggest appeal of Noom is that it feels more flexible and less restrictive than crash diets. The daily accountability and habit-building approach can make healthy changes feel more manageable over time. While it does require consistency, many subscribers find the structure, coaching, and convenience worth the investment, especially if they’ve struggled with traditional dieting in the past. You can try Noom free for the first 30 days and cancel if you don’t love it.